Oxfordshire MPs welcomed visitors to Oxfordshire as part of VisitEngland’s national English Tourism Week. Organised by Experience, the Destination Management Organisation for the County, MPs visited businesses including Oxford Bus Company, GWR, Broughton Castle and Stonor Park to see the investment being made to improve the welcome to visitors as Oxfordshire prepares for the main tourist season.
In Oxford, Anneliese Dodds MP for Oxford East assisted staff at the award-winning Oxford Visitor Information Centre to provide advice to visitors from the UK and overseas on what to see and do in Oxford.
At Oxford station, Layla Moran MP for Oxford West and Abingdon welcomed visitors to Oxford arriving on GWR’s new trains with copies of Experience Oxfordshire’s new Visitor Guide whilst also showcasing Experience Oxfordshire’s new ‘Welcome to Oxford and Oxfordshire video’ running on Oxford Bus Company’s Park and Ride services.
Commenting on the improvements to the visitor welcome in Oxford, Layla Moran said “The tourism industry is crucial to Oxford, Abingdon and the whole county and it is great to be celebrating English Tourism Week today. Visitors can be assured of a warm Oxfordshire welcome when they arrive, but the new ‘Welcome to Oxford’ video unveiled by Experience Oxfordshire in partnership with Oxford Bus Company is a really great addition helping to greet people when they arrive in our city”.
Phil Southall, Managing Director of Oxford Bus Company, said “Oxford is a world-class city, so it’s only right that we welcome visitors with a fitting transport experience. We’ve recently invested £4.5m in our park and ride fleet, which is packed with comforts and features to make sure visitors feel welcome from the moment they arrive”.
Oxfordshire welcomes 27.6 million visitors every year with the sector employing 1 in 10 jobs in Oxfordshire and has an overall value of £2.04 billion. Speaking about the importance of improving the visitor welcome and increasing the number of visitors to Oxfordshire, Hayley Beer-Gamage, Chief Executive at Experience Oxfordshire, said “We are delighted to be working with Oxfordshire MPs as part of VisitEngland’s English Tourism Week to highlight the work that Experience Oxfordshire and our Partners have been doing to make the city and county a more welcoming place for visitors.